Privacy Policy

Last Updated: 17 November 2025

1. Introduction

Éadach by Sara O'Neill ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase.

This policy complies with the General Data Protection Regulation (GDPR) and UK data protection laws.

2. Data Controller

Sara O'Neill trading as Éadach Location: Northern Ireland Website: www.eadach.com

3. Information We Collect

3.1 Information You Provide

We may collect information when you:

Create an account
Make a purchase
Subscribe to our mailing list (Name and Email)
Place a custom order
Contact us

3.2 Automatically Collected Information

When you visit our website, certain information about your visit may be automatically collected for website functionality and improvement purposes.

4. How We Use Your Information

We use collected information to:

Process and fulfil orders
Send exclusive offers and discounts (for mailing list subscribers)
Respond to enquiries
Process custom orders
Improve our website and services
Comply with legal obligations

5. Legal Basis for Processing

We process your data based on:

Contract performance (order processing)
Consent (marketing communications)
Legitimate interests (business operations)
Legal obligations (tax and accounting)

6. Information Sharing

We do not sell your personal information. We may share information with:

Service providers necessary for order fulfilment
Legal authorities when required by law
Partner charities (aggregate data only for fundraising campaigns)

7. International Transfers

As we ship internationally (EU, US, and worldwide), your information may be transferred to countries outside the UK/EU for order processing and delivery.

8. Your Rights

Under GDPR, you have rights including:

Access to your personal data
Correction of inaccurate data
Deletion of your data (subject to legal requirements)
Objection to processing
Data portability
Withdrawal of consent

To exercise these rights, please contact us through our website.

9. Marketing Communications

If you join our mailing list, we will send you exclusive offers and discounts. You can unsubscribe at any time through the unsubscribe link in our emails.

10. Data Security

We implement appropriate measures to protect your personal information. However, no internet transmission is completely secure.

11. Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect personal data from children.

12. Third-Party Links

Our website may contain links to other sites, including our stockists and social media. We are not responsible for their privacy practices.

13. Cookies

Our website may use cookies to improve your browsing experience. You can control cookies through your browser settings.

14. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page.

15. Complaints

If you have concerns about our data handling, you may lodge a complaint with the Information Commissioner's Office (UK) or the Data Protection Commission (Ireland).

16. Contact Us

For privacy-related questions:

Contact via website
Instagram: @eadachbysaraoneill